As use of immersive technology increases, so does the potential for negative, unintended consequences. Our research objective is to examine the negative implications of immersive ICT for minority team members in diverse virtual teams. In an exploratory study, we interviewed 94 members of distributed IS development teams. Participants revealed important themes that affect team performance, including identity-based biases, negative treatment, and cycles of conflict. We found evidence of the moderating influence of immersive ICT—specifically, immersive ICT can act to widen or close diversity fault lines between team members. In a second study, we designed a lab experiment to test a model built from these observations. We found that minority team members were subject to greater negative treatment and responded more negatively in kind when using more immersive ICT. We discuss the implications and contributions for IS scholars, ICT developers, and users of immersive technologies.
Jaime B. Windeler is an Associate Professor of Operations, Business Analytics and Information Systems in the Carl H. Lindner College of Business at the University of Cincinnati. She earned her Ph.D. at the University of Arkansas. Jaime’s research focuses on the management of distributed collaboration and the attraction, motivation, and retention of IT professionals. She is currently working on a number of projects that examine technology and institutional support mechanisms in facilitating software development and supporting workforce diversity and social inclusion. Jaime’s research is published or forthcoming in premier outlets such as MIS Quarterly, Information Systems Research, the Journal of the Association for Information Systems, Information Systems Journal, Production and Operations Management, and the Journal of Organizational Behaviour, among others. She serves on the editorial board of the Journal of the Association for Information Systems and is a senior editor at the Database for Advances in Information Systems, where she was the 2017 Reviewer of the Year. She was awarded the 2017 AIS Early Career Award.
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