Senior Managing Director
Center for Advanced AI Lead, Growth Markets
Data & AI Lead, South East Asia
Joon-Seong Lee


Joon-Seong is Senior Managing Director who leads Accenture’s Center for Advanced AI for Growth Markets (APAC & Latin America) and Data & AI for Southeast Asia. Based in Singapore, he has more than 27 years of consulting experience with local and regional clients across industries. He had lived and served clients in the UK, Australia, China, Hong Kong, Malaysia, Thailand, Indonesia, Philippines, Vietnam & Mauritius. He is a member of Accenture’s SEA Executive Committee and Accenture’s Global Leadership Council.

As leader for Center for Advanced AI, Joon-Seong is responsible for standing up Centers for Advanced AI across Growth Markets, scaling advanced AI talent, developing differentiating assets, establishing ecosystem partnerships, driving applied research, and launching Gen AI experience studios. As leader for Data & AI in SEA, Joon-Seong leads a large team of Data scientists, Data & AI engineers, and AI strategists in the region. Over the years, he helped grow Accenture’s Data & AI business significantly, organically, and inorganically, launch AI Innovation Centers and position Accenture as leader in Data & AI in Asia Pacific. He assisted clients in large scale, multi-year transformation powered by Data & AI. Among others, he drove award-winning Data & AI journey to Cloud & championed Responsible use of Generative AI.

Joon-Seong is also Vice President of Singapore Computer Society AI & Robotics Chapter, and among the authors of the inaugural AI Ethics & Governance Body of Knowledge sponsored by Singapore Computer Society (SCS) and Infocomm Media Development Authority (IMDA). He is among the first few certified experts in AI Ethics & Governance in Singapore conferred by SCS and IMDA, and a member of SCS’ AI Ethics and Governance Evaluation Board. SCS recently conferred him Fellowship to recognize his long-standing contribution to tech community, his senior tech position, reputation, and authority in the field of tech.

Joon-Seong received his Executive MBA from INSEAD. He is a marathoner, mountain hiker, licensed boater, sports & classic car enthusiast.