Lee Chen graduated from National University of Singapore with a degree in Bachelor of Science (Computer Science). She is an accomplished senior digital marketing manager with more than 25 years in the IT industry. She has multi-disciplinary skills in Search Engine Marketing (SEM), Search Engine Optimisation (SEO), social media management, email marketing, content management, web publishing, web analytics, web security, Internet technologies development, deployment and operations.

Lee Chen also has vast experience in managing corporate, digital marketing and support web sites across 15 Asia Pacific countries in 7 languages. She has led global and regional virtual teams, managed strategic vendors and agencies in different countries, as well as global, regional and country business stakeholders.

Lee Chen’s expertise spans across strategic planning, financial management, business partners engagement, vendors and agencies management, global IT programme management and business process reengineering.

Lee Chen is married with two children. She is an avid Pilates practitioner and is happy to share her Pilates knowledge with people who want to improve their overall posture, health and well-being.